The video for the track “Young Rut,” off PAPA’s upcoming debut full-length Tender Madness, is streaming now at http://vevo.ly/V7lhUi.
Directed by Norton, the video portrays an LA story of love and lust starring only the clothes of the subjects involved. Norton explains, “When I first heard the track, it spoke to me of a feeling of longing and letting go of an old self. To me the pants and shirt were a perfect metaphor for being ‘stuck’ in a situation that you can’t get out of–in their case, being forever attached to human bodies, living someone else’s life. But like the lyrics say in the song: ‘it’s just your turn to run.’”