Insurgency Music has entered into a joint venture with Capitol Music Group to formally re-launch the celebrated Priority Records imprint. The announcement was made today by Insurgency Music co-founder and longtime electronic music executive Michael Cohen, who will serve as Priority Records President; and Steve Barnett, Chairman and CEO of Capitol Music Group. Known for two decades as one of the industry’s preeminent urban music labels, Priority Records brought such artists as Dr. Dre, Ice Cube, JAY Z, Master P, N.W.A., Snoop Dogg and many more to public prominence. Priority Records will be based in Hollywood, California’s iconic Capitol Records Tower.
The new Priority Records will provide a platform from which artists and labels can benefit from the street-level approach and flexibility of releasing music domestically through Caroline, as well as via the worldwide Universal Music Group system. This artist-centric label will focus on innovative methods for signing and developing talent, releasing their work, and offering a creative hub for artists and labels. Focusing on a wide, innovative array of electronic and progressive music, Priority Records will also provide an outlet in the U.S. for foreign electronic music repertoire, utilizing a unique marketing approach as well as leveraging the label’s collective experience in releasing music independently.