Philadelphia, PA-based trio Transitshop is set to release its debut album, Velocity, on August 13, 2013 via Rock Ridge Music. The lushly epic alternative/indie-pop is an infectiously catchy hybrid of classic 1980s new wave transcendence and potent modern pop-punk dynamics.   Through online networking, the band met Detroit-based producer Matt Dalton (Chiodos, I See Stars, These Hearts, Attila, For The Fallen Dreams, Stephen Christian), who helped streamline song arrangements and find otherworldly guitar tones. Velocity was partly recorded with Dalton at 37 Studios in Detroit and at Thermal Productions in New Jersey with Stephen McKnight.
The shimmering guitars, richly longing vocals, and urgently powerful rhythms on Velocity make it a passionate and captivating debut. The gorgeous “Life Goes On” bursts forth with airy keyboards, liquid guitars, heart exploding drums, and sweet and luxuriously pining vocals reminiscent of Morrissey. But unlike the melancholic Smiths leader, Transitshop vocalist/guitarist Chris O’Brien brings an unflinchingly upbeat message. “That song is about life throwing curveballs, and figuring out how to deal things that are out of your control,” he says.

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