In honor of HANSON’s 21st birthday, the band are officially launching their own beer, Mmmhops. The first news of a brew from the Oklahoma pop-rock trio surfaced in late 2011, creating a stir among fans and the pop-culture blogosphere, and now, after months of speculation, it’s official. The beer, brewed in partnership with Oklahoma craft beer company Mustang Brewing, will make it’s debut this fall in conjunction with the band’s extensive ANTHEM World Tour, in support of their upcoming sixth studio album ANTHEM, out June 18th.
Although the beer will not be for sale until the tour hits the road this fall, the band shared the first taste of the brew with those attending last week’s Los Angeles premiere of The Hangover Part III in conjunction with the use of the band’s 90’s classic and the beer’s naming inspiration, “Mmmbop,” which is one of the songs featured in the third and final film in the comedy trilogy.
