Ash Pournouri, founder of AT Night Management and manager/strategist behind the global success of DJ/producer Avicii, has announced the launch of PRMD Records LLC. PRMD Records will be headquartered in the historic financial district of Stockholm. Danish DJ/producer Morten Breum and Swedish DJ duo Cazzette are the first artists signed to the label.
In making the announcement, the Grammy-nominated producer Pournouri said, “My goal has remained the same since starting my management company four years ago in Stockholm – to identify and develop talented producers and artists, taking them first to fans and then to the marketplace through new paradigms, creative brand partnerships and front running third party platforms. The enormity of Avicii’s success proved that we could do that on our own. PRMD will maintain the creativity, spirit and flexibility of an independent label, but with enhanced distribution channels that will allow us to continue to compete in the global marketplace as an influential market player.

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