About Holograms: “When the Tupac hologram performed at Coachella it kind of freaked me out because suddenly the most popular act at this festival with hundreds of thousands of people in attendance was….basically just a living memory. Our generation is extremely nostalgic, and it’s as if we keep recreating new ways to relive things that have already happened, and modern technology has transformed death into a weird cultural experience that gets played out on the internet: I typically find out about it because it’ll be a trending topic on Twitter and Facebook, and within days iTunes will capitalize on the death by featuring their catalogue and releasing a new greatest hits collection. Between that and the fact that we’re coming up with ways to keep legends alive forever via technology, I just got kinda weirded out by Death in modern pop culture.” – Leonard Friend