Luden’s, the “Surprisingly Soothing, Simply Delicious!” throat drop brand that has soothed scratchy throats for over 130 years, today announces that the winner of the La La Luden’s Jingle Contest is DEREK JAYSON featuring his acappella group, Haviland. Derek, from Monterey, CA, is a recent graduate of the Berklee College of Music in Boston, MA.
Derek’s jingle was selected from among the many entries, by a panel of judges to be 1 of 10 finalists posted on the Luden’s ® website for a public vote that ran from July 23rd to Aug With over 100,000 votes, Derek was the narrow, but decisive winner in the first ever La La Luden’s ® Jingle Contest. The contest was an opportunity for Luden’s ® throat drop lovers, and those who want to be, to express their love for the deliciously tasty, iconic throat drop. Entries were received from across the country, and from people of all ages, with their original jingles using many different talents including singing, playing an instrument, and comedy.
Derek will be awarded the grand prize consisting of $2,500 in cash, tickets to one of America’s top talent search shows, a year’s supply of Luden’s products, and his jingle will be featured on the Luden’s ® website, www.ludens.com.