Organizers of the Bonnaroo Music and Arts Festival are excited to announce that this year’s event saw the largest integration between a live music event and social media in history. Ford, as part of its launch of the all-new Ford Escape, partnered with Bonnaroo, to provide a unique social experience for festival-goers.

In lieu of hard tickets, Bonnaroo attendees were sent RFID (Radio Frequency Identification) enabled wristbands.   The technology, developed by RFID specialists Intellitix, is utilized by a variety of live events for ticketing, security, and added customer-service benefits. Charlie Jennings, Director of Operations at Bonnaroo co-producer, A.C. Entertainment, said, “Having already raised the bar by successfully integrating RFID technology with our festival operations and improving our customer’s entry experience, we were excited to take the next step and connect our patrons through social media in a totally new way.”   The extent of Bonnaroo’s social RFID integration was a first.

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