The Cribs’ are thrilled to debut their brand new video for “Glitters Like Gold” on Pitchfork. The video highlights “Pop Up Video” technology. If you click on the “band fact pop-ups” that appear during the video, it will open other videos related to those facts that feature the band members.
Here is what the directors, Andy Knowles and Stephen Agnew, had to say about the video: “We wanted to capture the look and feel of the videos we grew up loving, Vids by directors like David Markey (1991, the year punk broke, Fuzz gun ’91) And Kevin Kerslake (‘sliver’) We loved the relaxed playful lo-fi feel of spots, and wanted to evoke the same love in a newer audience. Its also very relevant to the over all sound and feel of the track. However, we didn’t want to simply wallow in our own selfish nostalgia, we also wanted to create something playful and interactive to run parallel to the linear video. So we arrived at the idea of creating an interactive fact driven video.”