Approaching the release of her eagerly anticipated album The House That Jack Built (due out June 26th via Bella Union) Jesca Hoop releases the video for her first single from the album “Born To,” which premiered on Interview. The video features two versions of Jesca and illustrates the “what if?” “Born To” asks a question we’ve all asked ourselves “how is it that I was born into the circumstances I was born into. How is it some of us are born into famine and others into unimaginable wealth?”[youtube 7bxpLcNod80 nolink]
The House That Jack Built deftly showcases Jesca Hoop’s unflinching tendency to pull focus from widescreen to close-up. Part siren song, part grim warning, it achieves a perspective-warping balance between the haunting intimacy of Hoop’s delivery and an unconfined air of horizon-scanning grandeur from the outset — tempestuous, moodily melodic opener ‘Born To’ shares this striking duality with later highlights ‘When I’m Asleep’, ‘Peacemaker’ and ‘Deeper Devastation’.