Grammy-nominated R&B singer Kenny Lattimore is pleased to announce the launch of his own label, SincereSoul Records, having inked a distribution deal with EMI Label Services inconjunction with Capitol Records, who will provide marketing and promotional services for the label.   This summer, Kenny Lattimore will release his latest album, Back 2 Cool, on his newly formed label, SincereSoul Records.   The lead single off Back 2 Cool, “Find A Way,” will impact radio nationwide in early May 2012.

“I’m thrilled to be launching my own label,” says Kenny Lattimore.   “It has been a blessing to find success in this industry as an artist and now, thanks to EMI Label Services, I have found a home for SincereSoul Records.   I’m looking forward to having more control creatively as an artist and as a businessman outside the recording studio, where I have the freedom to explore all facets of my experiences and blend them into my music.”

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