On a beautiful weekend in Canton, MA, more than 20,000 optimists gathered for a two-day music and fundraising festival hosted by Life is good ®, a Boston-based company that spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. Drawing families and adults of all ages, the festival achieved its ambitious fundraising goal of $1 million for the Life is good Playmakers, the action arm of the Life is good Kids Foundation.
The multi-faceted fundraiser, produced in partnership with Superfly Presents, combined world-class headliners and nationally-known musical talent on three stages, including several of today’s most popular children’s performers. Ray LaMontagne, The Avett Brothers, Michael Franti and Spearhead, The Levon Helm Band, Robert Randolph and the Family Band,Martin Sexton, Raphael Saadiq, Ingrid Michaelson and The Hold Steady were among the many acts that delivered high-energy, crowd-pleasing performances. Brandi Carlile and The Levon Helm Band were joined by The Boston Pops for portions of their individual sets, a once-in-a-lifetime experience for those in the audience. On the Good Kids Stage, kindie rock superstars Imagination Movers and The Laurie Berkner Band as well as Keller Williams and local favorite Ben Rudnick and Friends had the young and the young-at-heart dancing along throughout the day.