Acclaimed writer/director John Scheinfeld has tackled many icons in his illustrious career, including numerous feature documentaries and retrospectives of John Lennon, Harry Nilsson, Frank Sinatra, Bette Midler, Nat King Cole, The Bee Gees, Rosemary Clooney, and Andy Williams amongst others – but none perhaps as big as the first-ever feature film biopic on “The King of Rock ‘n’ Roll,” Elvis Presley.

RLF Victor Productions Ltd. recently pegged the Emmy ® and Grammy ® nominee to direct Fame & Fortune, an adaptation of the 2007 best-selling book Elvis: Still Taking Care of Business written by Sonny West, (Elvis’s bodyguard and confidant) with Marshall Terrill. Fame & Fortune is slated for theatrical release in 2012 to coincide with the 35th anniversary of Presley’s death.

“It is a great honor to direct the first feature film about Elvis, arguably the most influential, beloved and popular entertainer of the 20th century,” Scheinfeld said. “I’m very excited to work with the RLF Victor team to bring this compelling and deeply emotional story to the big screen.”

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