AEG, one of the world’s leading entertainment and sports presenters, is launching axs (pronounced Access), a new entertainment platform that will leverage AEG’s facilities and music, sports, and entertainment properties in an effort to redefine the live event consumer experience — from access to ticketing to digital engagement and multi-platform content distribution.

Phase I of axs, axs Ticketing (, was built in partnership with Outbox Enterprises, in which AEG is both an equity partner and a client. The white label technology Outbox developed enables AEG to sell tickets under both the axs brand and their local venue brands, empowering local brands to connect directly with fans while providing centralized CRM services and core ticketing technologies.

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