Brisk Iced Tea is pleased to announce the soft launch of Brisk Bodega, a branded entertainment platform consisting of both digital content and live shows that represent the evolution of the partnership between Shady Records and Brisk, which began earlier this year with the release of the immensely successful Super Bowl TV spot featuring a “claymated” Eminem. Chronicling the summer activity of new signees Yelawolf and Slaughterhouse, Brisk Bodega will serve as an entry point to both acts as they prepare their first official Shady Records releases, due this fall. The program will culminate in an exclusive, one-night only Brisk Bodega-themed event in New York City.
Brisk Bodega’s content hub (http://www.briskbodega.com) will be driven by legendary hip-hop journalist, Editor-In-Chief of http://www.rapradar.com and curatorial digital personality Elliott Wilson, and of course, anchored in the Shady artists themselves. The first manifestation of the program includes the “Brisk” design of Yelawolf’s tour bus, led by well-known artist and illustrator Tristan Eaton, a frequent collaborator with the brand who has also contributed to the artwork “on the shelf”.