On the heels of Crown Royal’s announcement of its partnership with legendary producer and artist Big Boi for “The Crown Life” program and his new Artist Signature Series packaging, the artist will be performing a full concert from Washington, DC that will air live via http://www.RollingStone.com on Monday, July 25.
Background: The Crown Life is about celebrating “the life,” and the moments that make life special. This event will also serve as the unveiling of Big Boi’s new Crown Royal Black packaging in Washington, DC that has been developed for the Artist Signature Series, available now for a limited time. The Crown Life program is multi-layered and involves a number of different artists, designers from all walks of life. The Artist Signature Series is a first for Crown Royal to partner with an artist to redesign its iconic bag. This partnership with the music icon is a first for Big Boi himself–a true connoisseur of Crown Royal and a match to its smooth, bold taste.
As always, Crown Royal encourages everyone to please enjoy responsibly.
WHEN: July 25, 2011
Live Stream: 9:30 – 10:30 PM EST
WHERE: Live via http://www.RollingStone.com