Following a short stint with Slip – N- Slide records in 2007, he has gone on to establish his own label. The businessman side sees past the music and understands longevity comes from being a household name.
He has strong faith that Wes Fif and his label Street Smart Music will be recognizable names globally. His main focus remains centered around branding. Fif wants others to see the passion he has for doing what he loves and in turn make the most of their own lives.[youtube OlPmtetVqIw?hd=1 nolink]