Live Nation Entertainment today announced U2 360 ° is the most successful tour of all time. Following last night’s sold-out show at Morumbi Stadium in Sao Paulo, Brazil U2360 ° will break the previous record held by the Rolling Stones, Bigger Bang Tour which grossed $554 million from 2005 – 07. With 26 shows left before the tour finishes in Canada on July 30, U2 360 ° will also set a new record as the top grossing tour of all time, with final ticket sales due to surpass $700 million.
Arthur Fogel, U2’s Tour Promoter and Producer said, “These numbers are staggering, a fantastic result. U2 have invented a new style of rock show and they continue to deliver their fans the best possible live experience. An in-the-round transportable stadium production is something that the touring industry has been trying to figure out for some time. The extra capacity that the U2 360 ° creates also allows for a large number, several thousand in fact, of low priced tickets at every show”.