myvideorights (MVR), the expert in actively managing and monetizing professionally produced video online, today announced a deal with Ultra Music, an independent electronic dance music label. Through its Active Rights Management, MVR will manage Ultra Music’s digital rights and distribute the label’s content online via branded channels across video sharing and social media sites as well as new platforms such as mobile and Internet TV. Incorporating pre-roll advertising within Ultra’s premium content MVR will offer advertisers unprecedented exposure.

Ultra Music was the most played dance label in 2010 Billboard and won the award for “Best American Dance Label” for the fifth year in a row at the 25th Annual International Dance Music Awards in March 2010. The label’s A&R division handled the certified double platinum 2009 hit “I Know You Want Me (Calle Ocho)” featuring Pitbull and earned the acclaim of being the #1 watched music video on YouTube in 2009. Last month the label achieved more than 80 million views worldwide. The label represents popular artists including Tiësto, deadmau5, Benny Benassi, Kaskade, Armin van Buuren, and more.


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