Brisk Iced Tea is revitalizing its legacy of animating iconic celebrities through clay puppet animation by partnering with rock icon Ozzy Osbourne and a few other A-list stars. To refresh the campaign and launch an online contest challenging consumers to tell their own brisk stories, they’ve recruited the famed Prince of Darkness, who’s known for his bold behavior.

Brisk, a product of the Pepsi Lipton Tea Partnership, is working with Osbourne to present a tongue-in-cheek web film promoting the brand by telling viewers how to be normal–from Ozzy’s perspective, that is. The film opens with a clay puppet Ozzy offering instructions for normal living, including things like go on a cruise, decorate your cubicle and believe commercials. After breezing through a list, he snaps out of it with a swig of Brisk and is transformed back to the risk-taking rocker we all know and love.

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