JYJ, which features three main members from arguably the biggest selling male vocal group in Asia “TVXQ” teamed up with A-list U.S. producers Kanye West and Rodney Jerkins for their global album debut “The Beginning.”   The album was the Billboard Release of the Week last week, which included a JYJ cover wrap on and JYJ special feature content in Billboard magazine as well as full song streaming of tracks from “The Beginning” on Billboard.com.    

“Billboard’s Release of the Week is a unique promotional program that generates excitement for new albums with industry influencers and millions of passionate music fans through the brand’s platforms in print and online,” says Lisa Ryan Howard, Publisher, Billboard.   “We were thrilled to work with JYJ, Warner Korea and Warner Music Asia Pacific to introduce this program to an international audience, increase the band’s presence in the United States and all over the world, provide fans with special Billboard content on JYJ’s global debut and drive sales for the album.”    


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