Listener Driven Radio (LDR), the leader in interactive audio programming software, today announced top-rated Q104.3 (WAXQ/New York) as its latest affiliate. Demonstrating the versatility of LDR software, where each radio station can customize their application and approach with LDR technology, Q104.3 is using LDR to power their “Two-fer Tuesday” programming. Each Tuesday, the station selects the first song in a “two-fer” and the audience picks the second song. Listeners’ votes automatically impact the station’s on-air programming in real time with LDR.
With more than 35 affiliate stations, networks, and broadcast groups in the USA, Canada, and Europe, LDR is ground breaking software that empowers listeners to become on-air programming collaborators, fostering loyalty via real time interaction. Listeners can access a radio station’s playlist via mobile or the station’s website and vote for their favorite songs. Input and voting from listeners directly affects the music played on the station. The platform also automatically emails and instant messages listeners who opt in, informing them that their favorite track plays on the air and impacting PPM results.