When was the last time you sat down and enjoyed a film about the sneaker culture? A film created by and for those who understand that sneakers are much more than just footwear? Like indie film producers Major Clemens and Kimelia Weathers, your answer is probably never.

Fueled by a passion for all things fresh, the filmmaking duo set out to fill this void in mainstream cinema. The result of their collaboration was ELEVENS, a coming-of-age high school comedy that celebrates the Jordan brand and speaks to sneaker collectors and enthusiasts of all ages and backgrounds. After completing the screenplay in late 2009, Clemens and Weathers tried pitching the story to major film studios without much success. “No one wants to see a movie about the sneakers,” they were told repeatedly.

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