Today, the innovative i4c Campaignâ„¢, an initiative of the holding company TouchPoint Trust Group, announces its first partner in the movement to build a better future: the 2010 Lilith Tour. Lilith Fair founders Sarah McLachlan, Dan Fraser, Marty Diamond and Terry McBride have targeted a $3 million investment partnership for the Lilith i4c Campaign. i4c (denoting “i4c a better tomorrow”) is an investment model that aims to drive awareness to the importance of supporting the triple bottom line business sector–companies that focus on people, planet and profit.
McBride explains, “By contributing a portion of Lilith’s profits to a for-profit campaign now, we are creating a sustainable way to fund Lilith’s non-profits in the future.” The 2010 Lilith Tour will contribute $1 from every ticket sold as well as a portion of their marquee sponsorship revenue. In addition, Lilith will encourage fan donations to the i4c Foundation and provide an i4c Village, which will travel to each site of the tour. By featuring guest entrepreneurs on tour, the Lilith i4c Campaign will educate the public on cutting edge innovations and encourage community participation. (Find out more details at