In partnership with the Concord Music Group, Playing For Change announced today the launch of a new record label that will support releases from select artists associated with the global music and multi-media collective Playing For Change. The first artist signed to Playing For Change Records/Concord Music Group is legendary New Orleans street performer “Grandpa” Elliott whose debut album Sugar Sweet will be released on November 3rd. Grandpa Elliott has been entertaining audiences in the French Quarter for over sixty years, but his popularity has gone global in the last year after the Playing for Change hit viral video for “Stand By Me”, featuring 37 musicians from all over the world received over 30 million views on sites like YouTube and Vimeo.
