Kevin Nottingham, owner of the SOHH.com award winning KevinNottingham.com hip hop website, has announced the formation of a new digital record label, HiPNOTT Records, which will distribute music exclusively through the Diamond Music Group (parent company to Coalmine Records who also brought you The Foundation by Shuko & DJ Dutchmaster).
This announcement marks the first time a hip hop blogger has branched out to form an independent label. HipNOTT Records’ goal is to continuously build their artists’ resumes and consistently develop an image that hip hop will have no choice but to admire. With Kevin Nottingham at the helm, a man who certainly respects the past, present, and future of the genre, it is hard to deny the capability of reaching these goals amongst others.
