It’s been argued that we see music more than we hear music; a phenomenon that began with “Girls On Film” and grows with every viral, visual interpretation that corresponds to an artist’s output. Fully submersing themselves in this ideology, Yassou have taken the opportunity to do what bands and solo artists should have started doing years ago since we moved into a singles culture, and that’s push the video first, and let the music ride its tail. Their release schedule is this: release five videos for five songs. No physical or digital release. That’s it. That’s what the people want. No “album cycle” and no “pre-releases”. It’s a consumer-friendly schedule, but even better, the videos are magnificently produced.
Introducing the song with an 8 bit roll that would make even the Protomen blush, “Fall Again” has a high definition quality that is firmly in 2015 but employs zooms like it’s an 80s horror film (or at the very least, a Ti West tribute to the era). With the undressing and loosely-suggested mild torture of the star of the video cut between a singing silhouette, a low, faded guitar lick accentuates what will is the first of these five gorgeous videos from Yassou.
