Today sees the release of “Sadness Disease” from Swedish quintet Urban Cone. The first single off the band’s forthcoming full-length album due out next year on Astralwerks, “Sadness Disease” sees the band tackle a difficult subject – trying to live up to society’s impossible standards of beauty and perfection – while keeping its signature wit and hook-laden pop sound in tact.
“‘Sadness Disease’ is about the psychological damage of trying to attain the idealized version of beauty and perfection that exists today,” explains Emil Gustafsson. “It’s something that both men and women experience, and it’s not real, it’s not possible. If you look at the single art it’s right there – huge lips, huge eyes, cut and pasted together to create perfection. But what you’re actually left with is not beauty, it’s distortion.”