Pink Floyd and EMI Music will mark the 40th Anniversary of the original UK release of The Dark Side of The Moon on March 24, 2013, as fans around the globe unite to turn a specially designed moon dark. Centered around a global playback of the album on PinkFloyd.com, each memory, thought and photo tweeted as fans rediscover the album will count towards the creation of a dark side of the moon.
Starting at 00:01am GMT in the U.K. on March 24, 2013, (4:01pm PST/7:01pm on March 23, 2013 in the U.S.), for the entire day, fans all over the world will be able to share thoughts and comments via twitter using #DarkSide40 and witness the impact as the volume of messages combine to turn the moon dark.
