The selection of the right domain extension is quite important when it comes to gaming websites. Although classic domain extensions such as .com are still widely used today, gaming websites may choose alternative extensions such as .gg and .io because of better availability.
Both of these TLDs have gained immense popularity among gamers, but they have different uses and target different groups of users.
This article highlights the major differences between .gg and .io domains to enable you to choose the right one for your gaming website or project.
What Is a .gg Domain?
The .gg domain extension is the country-code top-level domain of Guernsey, a small island within the English Channel. In gaming communities, however, “gg” is a known abbreviation of “good game,” a phrase commonly used within multiplayer games to highlight sportsmanship.
Benefits of a .gg Domain
Direct gaming connection: Immediately recognizable in gaming contexts.
Community branding: Feels natural to esports and competitive gaming.
Memorable and thematic: Gamers are very familiar with this domain extension.
Potential Drawbacks of .gg Domains
Niche perception: The reference may not be clear outside of the gaming world.
Less mainstream recognition: Less widely regarded as trustworthy, like traditional extensions.
Expensive: The high cost is a considerable disadvantage, although some registrars offer affordable .gg domains.
What Is a .io Domain?
The .io domain extension is the ccTLD assigned to the British Indian Ocean Territory. In computer terminology, IO is short for “Input/Output”, which explains why the .io TLD is primarily used by start-ups and web applications. Much of this is due to its popularity as a domain for Browser Games, especially those that are multi-player “.IO Games.”
Benefits of a .io Domain
Tech-savvy image: Typically used by startups, web apps, and gaming sites.
More general appeal: It can appeal to gaming platforms, tools, and services, as well as gaming communities.
Established popularity: Many people are familiar with and trust gaming sites that use a .io domain.
Potential Drawbacks of .io Domains
Not as clearly gaming-related: There is an indirect relationship with gaming compared to .gg domains.
Higher price: .io domains cost more than other generic TLDs, but some companies offer relatively cheap .io domain registration.
Fewer available domains: You’ll find fewer available domains in the .io extension compared to .gg.
Branding and Audience Considerations
If your website is about competitive gaming, esports teams, game tracking, or engaging with the gaming community, having a .gg domain name will easily identify your website with this theme. It signals that your website is gamer-centric and gamer-aware.
On the other hand, if your website is more of a gaming platform or host or game analytics or a browser game itself, a .io domain may be a better choice.
Which Should You Choose?
Choose .gg if:
Your site is heavily involved in gaming culture and/or esports.
You would like a domain name that connects with gamers right away.
Branding, community identity, and all that jazz are big concerns for you.
Choose .io when:
Your site is more product- or platform-centric.
You are creating a browser-based game, tool, or service.
You want a modern, tech-savvy brand image.
Conclusion
Both .gg and .io are excellent domain extensions for gaming-related websites, but they convey different meanings. While .gg is more community-friendly, .io tends to be more technical and industry-specific.
Based on what you are trying to accomplish and who your target audience is, you may choose one extension or the other.