London’s rising pop powerhouse Allegra is back, and she’s seeing ‘Red’. After dancing her way to the top of the charts with last year’s club hit ‘Wildfire’, the 22-year-old starlet has returned with a sultry, self-assured anthem that feels like a turning point in her evolution from breakout newcomer to full-blown pop contender.
‘Red’ is sleek, hypnotic, and simmering with confidence. Gone are the sugar-coated hooks of her early singles, this is Allegra stepping into her womanhood, soundtracked by pulsing basslines, breathy vocals, and synths that glow like city lights at 3AM. It’s dance-pop with a bite, and it radiates the kind of grown-up glamour that signals she’s not chasing trends anymore, she’s setting them.
The accompanying visualiser seals the deal. Allegra struts across a minimalist studio stage, switching between an angelic white ensemble and a bold, red-lit look, channeling both vulnerability and power. It’s stylish, unapologetic, and just a little bit dangerous, everything pops next big star should be.
With her second EP arriving 6th November, ‘Red’ feels like the ignition spark for Allegra’s new era, one that swaps heartbreak anthems for unapologetic self-possession. It’s a confident evolution from her Unsent Love Letters Vol. 1 days, where she opened up about heartbreak and healing. Now, she’s done with the tears, she’s ready to own the dance floor.