FALL OF PASSION Releases “NEVER GONNA LET YOU GO”

by Skope • April 29, 2025

Under the art project “Fall Of Passion”, John Faridian (John F.) seeks to explore avant-garde songwriting and production techniques focusing on the combination of analogue and electronic instrumentation, the blending of retro and contemporary audio processing and the inclusion of a wealth of subtle nuances in order to create the music of tomorrow.

Working under various pseudonyms, John F. was a finalist at “The International Songwriter of the Year” competition and was later pursued by one major and several minor record labels. He instead left for a career in Environmental Science, John F. is from London, UK, and was originally involved in music creation and production at the advent of the first samplers and synthesizers. He only recently returned to his musical roots.

Set in 1820s Regency Britain, the video follows the concept of the track, juxtaposing the traditional with the modern. A central feature of the video is there is no single meaning to it, rather there exists an array of possibilities for the viewer to create their own story, with all possible interpretations never making any more sense than the life they themselves experience.

Filmed at prestigious locations in and around West London, UK, such as Black Country Park (Harry Potter, James Bond, Star Wars), Chiswick House and Porchester Hall, the video expands on the pitfalls of jealousy, as symbolized by the yellow rose in the Regency era. Reality is mixed with fantasy, life is interlaced with the afterlife, rationality is blended with loss of control. Purity and passion battle decadence and reason. Time is the past, present and future all in the blink of an eye…

The track is currently being playlisted in-store for three major European brands: Caffè Nero, C & A and The Body Shop.

A four-part mini documentary has been made by Brazil’s national TV station SBT exploring the sound engineering techniques and the video production.

Additionally, articles have been published in, among many others, the London Daily News.

Apart from Internet and OTA non-commercial radio stations, of which there have been many, small scale OTA regional commercial radio stations are playlisting the track in the USA, UK (including London) and Sweden. The biggest OTA commercial radio station currently playlisting the track daily is Radio Cidade De Campinas in Brazil (5M population coverage, 160,000-170,000 monthly listeners).