Top 10 Affiliate Marketing Programmes in Malaysia

Affiliate marketing is a thriving industry in Malaysia, offering individuals and businesses a lucrative opportunity to earn passive income by promoting products and services online. In this comprehensive guide, we will delve into the top 10 affiliate marketing programmes in Malaysia, providing you with valuable insights into each one. Whether you’re a seasoned affiliate marketer or just starting, this article will help you make an informed decision about which programmes to join and how to maximise your earnings.

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy where individuals (affiliates) promote products or services of businesses (merchants) and earn a commission for each sale, lead, or action generated through their marketing efforts. It’s a win-win situation for both affiliates and merchants, as affiliates get paid for driving valuable traffic and conversions, while merchants expand their reach and boost sales.

1. BK8 – Casino Affiliate Commission Up to 45% 

BK8 is a renowned online casino brand that offers a comprehensive affiliate programme in Malaysia. With a wide range of casino games and sports betting options, BK8 attracts a significant audience of potential players.


  1. Lucrative Commissions: BK8 offers competitive commissions for its affiliates, allowing you to earn a substantial income.
  2. Diverse Marketing Materials: They provide a variety of marketing materials, including banners, landing pages, and tracking tools, to help you succeed.
  3. Responsive Support: BK8’s affiliate team offers responsive support to assist you in your affiliate marketing journey.


  1. Regulatory Challenges: The online gambling industry in Malaysia faces regulatory challenges, which can impact the stability of this affiliate programme.
  2. Competitive Market: The online casino affiliate market is highly competitive, making it more challenging to stand out and attract players.

2. Toluna Malaysia – Voice Your Opinion and Get Rewarded Instantly

Toluna is a leading market research and survey platform that offers an affiliate programme in Malaysia. By promoting surveys and market research opportunities, affiliates can earn commissions for each completed survey.


  1. Wide Audience: Toluna has a broad user base, providing affiliates with a vast pool of potential survey participants.
  2. Regular Payouts: Affiliates can enjoy regular payouts, making it a reliable source of income.
  3. User-Friendly Platform: Toluna offers an easy-to-use affiliate dashboard with real-time tracking and reporting tools.


  1. Survey Availability: The number of available surveys may vary, and affiliates may experience fluctuations in earnings.
  2. Earnings Limitations: Earnings from survey participation may be limited compared to other affiliate programmes.

3. Shopee

Shopee is one of Malaysia’s leading e-commerce platforms, known for its wide range of products and frequent promotions. Their affiliate programme offers a lucrative opportunity for marketers.


  1. Highly Recognisable Brand: Shopee is a well-known e-commerce platform in Malaysia, making it easier to attract potential customers.
  2. Diverse Product Range: Affiliates can promote a wide variety of products, increasing their earning potential.
  3. Performance Incentives: Shopee offers performance-based incentives and bonuses to motivated affiliates.


  1. Competitive Market: The e-commerce affiliate market in Malaysia is competitive, requiring affiliates to employ effective marketing strategies.
  2. Commission Structure: The commission structure may vary by product category, affecting affiliate earnings.

4. Lazada

Lazada is another major player in the Malaysian e-commerce scene. With a well-established affiliate programme, Lazada provides affiliates with an opportunity to promote a wide array of products and earn commissions.


  1. Diverse Product Catalogue: Lazada’s extensive product catalogue ensures that affiliates have a vast range of items to promote.
  2. Marketing Support: They offer marketing materials, including banners and product links, to assist affiliates in their promotions.
  3. Timely Payouts: Affiliates can count on regular and timely commission payouts.


  1. Competitive Environment: The competition among Lazada affiliates can be fierce, requiring effective marketing strategies.
  2. Product Availability: Occasionally, certain products may be out of stock or unavailable, impacting potential earnings.

5. AliExpress

AliExpress is a global e-commerce giant with a significant presence in Malaysia. Their affiliate programme allows marketers to promote a wide range of products from international sellers.


  1. International Appeal: AliExpress offers products from around the world, making it appealing to a global audience.
  2. Generous Commissions: Affiliates can earn competitive commissions on AliExpress sales.
  3. Affiliate Tools: AliExpress provides affiliate marketers with useful tools for tracking and optimizing their campaigns.


  1. Shipping Times: Some products on AliExpress may have longer shipping times, which can affect customer satisfaction.
  2. Language Barriers: Dealing with international customers may involve language barriers and cultural differences, which affiliates should consider.

6. Swagbucks

Swagbucks is a popular rewards and cashback platform with an affiliate programme tailored for Malaysian marketers. Affiliates can promote Swagbucks’ offers and earn commissions when users complete tasks or make purchases.


  1. Variety of Earning Opportunities: Swagbucks offers a wide range of earning opportunities, including surveys, cashback, and more.
  2. User-Friendly Platform: The platform is user-friendly, making it easy for affiliates to navigate and promote offers.
  3. Referral System: Affiliates can earn commissions not only from direct referrals but also from referrals made by their referrals.


  1. Earning Potential: The earning potential with Swagbucks may vary, and it may take time to build a substantial income stream.
  2. Task Availability: The availability of tasks and offers can fluctuate, impacting affiliate earnings.

7. Fiverr

Fiverr is a well-known platform for freelancers and service providers, offering a unique affiliate programme for marketers in Malaysia. Affiliates can promote Fiverr’s freelance services and earn commissions on successful referrals.


  1. Diverse Service Categories: Fiverr covers a wide range of service categories, allowing affiliates to target various niches.
  2. Tiered Commission Structure: Affiliates can earn higher commissions as they refer more customers, providing an incentive for growth.
  3. Global Audience: Fiverr has a global customer base, increasing the potential for referrals.


  1. Competitive Market: The freelance services market is competitive, so affiliates may need to niche down and target specific services.
  2. Referral Quality: Earning commissions may depend on the quality of the freelancers or services referred, which can vary.

8. Rakuten

Rakuten, a leading e-commerce platform, offers an affiliate programme known for its diverse range of products and competitive commissions. Malaysian marketers can tap into this platform to promote a variety of items.


  1. Wide Product Selection: Rakuten offers a broad selection of products, catering to diverse customer interests.
  2. Performance Bonuses: Affiliates can earn performance-based bonuses on top of regular commissions.
  3. Reliable Payouts: Rakuten is known for its reliability in processing affiliate payouts.


  1. Market Competition: The affiliate market for e-commerce products can be highly competitive, requiring effective marketing strategies.
  2. Product Availability: Product availability may vary, impacting affiliates’ ability to promote specific items.

9. Adobe

Adobe, a globally recognised software company, offers an affiliate programme for Malaysian marketers. Affiliates can promote Adobe’s creative software and services to earn commissions.


  1. Reputable Brand: Adobe is a trusted brand in the software industry, making it easier to promote its products.
  2. High Commission Rates: Adobe offers competitive commission rates for successful referrals.
  3. Marketing Resources: Affiliates have access to a range of marketing resources to assist in their campaigns.


  1. Niche Audience: Adobe’s software products cater to a specific niche audience, so affiliates should target relevant niches for success.
  2. Software Subscription Model: Adobe’s products are often sold on a subscription basis, which may require longer customer commitment.

10. Grab Referral

Grab, a leading ride-hailing and delivery service in Malaysia, offers a referral programme that allows affiliates to earn commissions by referring new users to the platform.


  1. Local Relevance: Grab is a popular and widely used service in Malaysia, making it highly relevant to the local audience.
  2. Earnings Variety: Affiliates can earn commissions for both ride and delivery referrals, diversifying their income sources.
  3. User-Friendly App: Grab’s user-friendly app can lead to higher conversion rates for referred users.


  1. Region-Specific: The Grab Referral programme may only be suitable for affiliates targeting the Malaysian market.
  2. Limited Scope: The programme’s scope is limited to referring users to the Grab platform, potentially limiting earning opportunities.


Affiliate marketing in Malaysia presents a wealth of opportunities for individuals and businesses looking to generate passive income. By exploring the top 10 affiliate marketing programmes, you can identify the right fit for your niche and goals. Remember that success in affiliate marketing requires dedication, strategic marketing, and continuous learning.

Frequently Asked Questions (FAQs)

  1. How do I join affiliate programmes in Malaysia?
    To join affiliate programmes in Malaysia, you typically need to sign up on the respective programme’s website, create an affiliate account, and follow their application process.
  2. How much can I earn from affiliate marketing in Malaysia?
    Your earnings in affiliate marketing depend on various factors, including the programme you choose, your marketing efforts, and the quality of your traffic. Some affiliates earn a modest income, while others can generate substantial revenue.
  3. Are there any legal considerations for affiliate marketing in Malaysia?
    Yes, it’s essential to adhere to Malaysia’s legal and regulatory guidelines when engaging in affiliate marketing. Ensure that you comply with tax regulations and respect intellectual property rights when promoting products or services.
  4. Can I join multiple affiliate programmes simultaneously?
    Yes, you can join multiple affiliate programmes simultaneously, provided you can effectively manage and promote the products or services of each programme. However, it’s crucial to avoid conflicts of interest and ensure that your promotional efforts align with each programme’s terms and conditions.
  5. How can I track my affiliate marketing performance?
    Most affiliate programmes provide affiliates with tracking tools and analytics dashboards to monitor their performance. You can track clicks, conversions, commissions, and other key metrics to assess your success and make data-driven decisions.