There are many challenges to running a successful business, especially when much of your work is done in the field or more than one location. While an eye-catching storefront is undoubtedly an effective way to attract consumers, you must also capitalize on other exposure methods and maximize productivity. Consider these five practices to make you stand out to potential clients and help them remember your name.
Simplified Payment Options
When people are traveling and seeking out underwater or diving activities, they do not want to be inconvenienced with bulky bags or carrying cash that can be misplaced or stolen. Allowing them to make easy payments online before their arrival can make a positive impression. In addition, if your company involves more than one sort of outing, an all-in-one POS software, such as sporting goods, equipment rental or SCUBA shop POS system, should allow you to streamline things such as inventory, rentals and customer data in one place. Further, suppose you have employees completing transactions away from the primary register, at a dock or off a launch boat. In that case, the fewer steps they need to worry about, the better, and the quicker they can update inventories, the more efficient the overall operations will be.
Traditional Advertising Platforms
High-visibility signage, mailings and television or radio commercials are three proven approaches to bringing awareness to your store. Mailings are especially helpful in the off-season to encourage people to book ahead. If you are in a tourist location or service out-of-town visitors, consider extending your advertising parameters to more remote communities that tend to come your way. For example, if many of your patrons come from a nearby city, you might want to purchase pitch space on the side of a bus or other mass transit. Similarly, if there is a college or university in the vicinity, find out how you can post a placard on campus.
Non Traditional Advertising Platforms
Familiarize yourself with the habits of the shoppers who frequent your sort of retail. If you run a dive shop, reach out to stores that sell swimsuits, towels and sunscreen. Ask if you can leave promotional near the door or register. Offer gift cards that are quick and easy to obtain and that carry the logo or company name in a prominent spot. Also, take advantage of sightlines that people cannot avoid. Some restaurants offer ad blocks on their placemats or in their restrooms. This could be particularly effective when excursionists are among your top accounts. Think outside the box when it comes to broadcasting so you can entice more interest.
Transient and Repeat Customers
Survey those who pass through your doors and inquire how far they have come. Once you know if the majority of the guests are one-timers or if you have a steady flow of locals, you can direct your marketing accordingly. This information will guide your publications and releases and help you define the packages and tools required in the software you select. For instance, if end users tend to book outings or reserve equipment before arrival, you must be prepared to assist them properly. On the other hand, when you keep track of continual customers, you can reward them for their loyalty.
Word of Mouth Recommendations
Never underestimate the value of casual conversation to bring you business. Assure each individual has the most positive experience possible at each step so that they are inclined to share their memories with friends or other people they meet. Hotel managers and short-term rental owners can be excellent resources. Many property owners create a welcome book highlighting popular attractions and could include your card. Likewise, other related professionals willing to recommend you can boost your reputation. Do not be afraid to ask for a review online as people leave their adventure for the day.
When you rely on the general population for income and profit, you want to explore every avenue available to get noticed. After that, make strategic choices that can trim any excess procedures or unnecessary expenses. Finally, remember customer service. A strong product and a smooth operation will help you go far.