As technology continues to evolve, broadcasters must adapt to take advantage of these new technologies. Fans increasingly seek more immersive sports experiences and value novelty and interactivity. Augmented Reality and Virtual Reality are proving to be powerful tools to keep audiences engaged and sports networks can use these technologies to reduce post-pandemic churn. Here are three ways these technologies are transforming the way sports broadcasting is done.
COVID has changed the way you approach sports broadcasting
Since the COVID-19 pandemic, many iconic tournaments have been canceled, leaving broadcasters scrambling to find ways to continue producing live events. This has left networks scrambling to find safe methods of producing broadcasts while the vast majority of their on-site staff have been working from home. Today, the COVID pandemic has changed the way you approach sports broadcasting.
In the past 12 months, Amazon has made a big splash in the world of , with the introduction of its Prime Video streaming service. This service allows subscribers to watch live and on-demand video content, such as the English Premier League. It also joined the bidding for the English Premier League and aired several exclusive games during the festive period. Whether or not streaming becomes a mainstream option remains to be seen.
Amazon will soon have an exclusive Thursday Night Football feed, and the company will also be adding a female play-by-play analyst to the lineup on Thursday nights. The company will also have a traditional feel for the main feed, but will offer an array of alternate presentation styles. It has been said that Amazon will take cues from ESPN, which has done diverse presentation of its games, but this new service will go a step further. The company will also hire a big-name play-by-player analyst to anchor Thursday night football games, and the company will likely hire an additional one or two analysts.
YouTube is known for its funny home videos, but it has recently begun brokering deals with various sports leagues. Recently, it has acquired rights to historic game footage, highlight reels edited by sports leagues, and live-streaming rights to several sporting events. This partnership puts YouTube in direct competition with Fox and ESPN, and may even threaten cable television. However, it is still too early to say whether YouTube will be the future of sports broadcasting.
You can expect to see a lot of interesting new things on NBC in the coming years. For starters, they will be introducing helmet cams. Helmet cams first appeared on WLAF in 1991. They will likely be used during replays and highlights of games. These cameras will be placed in halftime locker rooms and on the field, and 16 players per team will wear microphones on a five-second delay. The broadcasting team will be Curt Menefe and Joel Klatt, and Kevin Kugler will be doing play-by-play and analysis.