Known for his blunt catchphrases and unparalleled business acumen, Young Dolph is ready to raise his game in the new decade. Coming through with an eye-popping video for a raunchy new anthem, Dolph shares “JUICY.” A towering trap banger built on booming 808s, “JUICY” is an enthusiastic celebration of Dolph’s latest infatuation, packed with explicit rhymes that reveal the extent of Dolph’s delirium: “What the f*ck is happenin’?/Dolph, you come from travelin’, trappin’ with them packages (the f*ck you doin’?).” In the comedic new video, Dolph stumbles upon an old classmate when cruising around Memphis in his camo-wrapped SUV. A spitting image of Steve Urkel, the stammering classmate (played by comedian Grove Hero) looks to cure his lady problems by joining Dolph in his world of fast cars and bad women. Directed by Michael Arts, Max Renn, and Virtual Arts, the video is a feast for the eyes, offering an artistic rendering of a fantastical city where 50-foot models roam.
The “JUICY” video is the Paper Route EMPIRE CEO’s first salvo of 2020, and his first new track since October’s haunting “Tric Or Treat.” The epic video is the latest to follow in the wake of Dum & Dummer, Dolph & Glock’s 22-track collaborative album, which debuted at #8 on the Billboard 200 last summer.