Following the release of her third full-length album ‘SOLUTIONS,’ which dropped earlier this month on Night Street/Interscope Records, GRAMMY® Award-nominated artist K.Flay has delivered another compelling visual, this time for her latest single ‘Sister.’
Picking up from where the ‘Bad Vibes’ video left off, ‘Sister’ is the second part of a visual trilogy that continues the themes of sisterhood and support. Having escaped captivity (from the ‘Bad Vibes’ video), K.Flay and a female companion have broken free, only to find themselves in a world where everyone else seems to be moving backwards. The video was directed by Clara Aranovich and shot in Downtown Los Angeles. Fun fact: Kristine and her ‘Sister’ are the only ones moving in forward motion while the world around them is moving in reverse – To create this, Kristine had to learn the song completely backwards (in phonetic gibberish).
“Solutions reveals a woman unbowed by social pressure, angry by adulthood’s lies and aware of her insecurities but not defined by them.” – Associated Press
“K.Flay methodically tosses aside feminine stereotypes…and stacks up handclaps, guitars and noise behind her gleeful autonomy.” – The New York Times