Nowadays, a multitude of people make their ultimate success simply out of their online presence. Social media, the internet and blogging has entirely revolutionized the way we live. It’s changed the way we communicate, the way we read the news, and even the way we entertain ourselves. However nowadays, people have actual real-life careers entirely based on what they post online – it’s crazy, and totally viable! But if you’re wanting to become an online success, it can be difficult to know where to start, and what sort of content you’ll even want to post – because of course it has to interest other people too! If you’re a bit stuck on getting started, then here are some top tips on creating quality online content in order to be an internet success.
Create a Calendar of Your Content
By creating a spreadsheet of your content, you’ll ultimately be organised about what content you’re going to post, when you’re going to post it and what platform you’re going to use to do so. Sounds easy enough, right?
If you can, you can either create content well in advance, and then strategically plan when you’re going to post it. If you create the content well in advance, it gives you plenty of time to proof read it on multiple occasions and ultimately improve it so you know you’re always posting the best stuff possible. Usually our first drafts aren’t the best, so give yourself a little bit of time to improve upon your original plan! When you’re planning on when to post it, do your research. Once you’ve chosen what platform you’re going to use to promote it, find out when the busiest time is for that platform to be visited online. The time when the online traffic is at its heaviest is the best time to post your content because it’ll get more views, likes, shares or whatever it is you’re aiming for.
Focus on the Visuals
When you’re publishing your content, sometimes initially the less wordy it is, the better. A lot of the time when people are browsing leisurely, the last thing they want is to feel attacked by an abundance of text on a page. Although it might be interesting content, you actually have to make it so that they feel they want to read it first, and this is where the visuals come in.
First of all, think of what to title your content. People are a lot more likely to click on something if it has a short and snappy headline, as opposed to something long and boring. Even if you’re making it sound more exciting than it really is – it’s all about getting them to read on further. After you’ve got your killer headline, then you’ll want to think about a picture or two to accompany it. People are drawn in by what they see, which is why Instagram is such a huge deal nowadays. Ensure that the picture you use is of a high quality, and is both aesthetically pleasing and relevant to whatever it is you’re posting. If Instagram is the platform you’re using, then your picture is of the upmost importance – so do this first. For everything else, have your idea, and use a picture to follow.
Optimise Your Content
If you want your content to reach far and wide, one of the most important things to do is search engine optimisation in order to get your website, page or blog more hits. Make sure that throughout your content you’re using key words that are inherently linked to the subject you’re talking about, and even consider using some authority links in order to assure readers that you’re a reliable source. If you need any help or advice on this bit, there are an abundance of helpful links online. So find yourself an SEO company that are reliable, get some advice, and take it from there!
Always Remember to be Consistent
Last, but certainly not least, remember to be consistent every time that you post. If your first post is absolute perfection, and caters to a very specific audience, then your next one is less in quality and seems a little generalised, you’re not likely to gain a following. As well as attracting new consumers, ultimately the point is to gain a loyal following who will follow your content as you post it. After all, that’s what determines online success, isn’t it?
