New Video By ARITA “Name Brand”

An infectious beat makes it impossible not to move and an empowering message of confidence, self-love, style and trend setting attraction evokes a feeling that nothing is impossible! Inspired by the burning desire to encourage self-love and the idea that we are all worthy, ARITA encourages her worldwiders to proudly say:



As Hype Magazine recently wrote, ARITA is “Described by many as Beyoncé mixed with Rihanna and a touch of Whitney Houston wrapped in island style.” This is because her voice is a mesmerizing, soulful blend of contemporary with vintage, carrying any genre to pitches far and wide and superseding age, class and culture. Her beauty is a charming reflection of her mixed heritage and her passion, talent and mission through music.

With stunningly beautiful features, ARITA also caught the attention of the fashion industry and became a top model in Trinidad & Tobago, being featured in numerous publications and modeling for top designers, locally and internationally. As if this was not enough, ARITA was also a top athlete (Basketball point guard), captain of her team and MVP three consecutive years, leading her team to Country Championships. In essence, ARITA’s talent has no boundaries.