Content creation and marketing can be so exciting to explore. With content marketing, businesses of any size are on a nearly equal playing field—anyone with talent or even who is willing to do some research can create great content. It’s possible for entrepreneurs to build businesses based solely on their content, and if you choose the right keywords, you can put your content directly in front of the world.
While it brings amazing opportunities, content marketing can also be a challenge because it’s fast-paced and the “rules” are always changing.
We took a look at some of our favorite blogs, including Black Love, Jeff Bullas, and Start A Mom Blog. In addition to looking at what top bloggers were doing specifically, we researched what the experts are saying and put together a list of some of the top SEO and content marketing tips for 2019.
Stop the Click Bait
If you take one bit of advice from this list, let it be this one—clickbait is not the way to go. The best thing you can do when you’re creating a content strategy and the content itself is create it in a way that’s informative and adds value to the life of the reader. It needs to be relevant, it needs to be original, and it needs to be useful.
Clickbait is not the right way to cultivate a sustainable, long-term content marketing strategy. It will erode trust in your brand,and once that’s diminished, it’s tough to recover from.
Content that readers want to see solves their problems,and it does so in an efficient, direct way. If readers feel you’re wasting their time with clickbait or content that’s all fluff and has no value, they’re not going to come back. If they feel it does provide value, they’ll amplify your content organically as they share it with their friends and social connections.
Think Smaller with Influencers
Working with influencers is a good way to get your content and your products out there. Influencers tend to be a key part of forward-thinking content marketing strategies, but you don’t have to use the most popular and expensive influencers to get results.
Instead, think about local, smaller or more niche-related influencers.
You might be surprised to hear this, but according to research cited on Convince and Convert, content based on a product tends to be more popular than thought leadership. What’s meant by product-focused content means content that educates customers about certain features of a product and helps them best utilize products.
The next most popular type of content? What’s described as high-investment content that helps customers make decisions whether in their professional or personal lives. Beyond that, the nextmost popular is entertaining content that also includes brand awareness, just behind that is content promoting corporate transparency and then, user-generated content.