When college math professor Chad Rico ventured off into the rap game, he knew he was taking a calculated risk. As an entrepreneur, financial analyst, clothing manufacturer/designer, filmmaker and world traveler, many wondered if the teacher turned artist could really pull it off. When Chad dropped his own brand of mathematical science with a seven track EP entitled “Myth” and a debut single, “New Level,” naysayers had to concede that the educator made a move to the head of the class! Now with the release of his video for “New Level,” Chad is proving that his ‘myth’ status does indeed add up!
“New Level” is a total elevation experience. More a mini-movie than a music video, the three minutes plus immersion finds Chad as the captain of a spaceship and guardian of the galaxy. He and his crew travel to Planet Crunk and engage in an intergalactic shootout with Diablo Grande, played by veteran actor, Glenn Plummer, and his men, all in an attempt to rescue alien damsel in distress, Sasha Verde, the beautiful green space woman! The set, costumes, body art, makeup and weaponry all convey an artistic creativity that is essentially next level from what is normally delivered by new independent artists.
“I’m extremely grateful for all the positive feedback I’ve received since the release of ‘Myth.’ With the ‘New Level’ video, I wanted to deliver something special to my fans and supporters. As an independent artist, I believe it is important to stay cutting edge and creative. For me, “New Level” is a vision and a commitment and ‘myth’ status is my goal,” expresses Chad.