Internet Radio: How to Run an Efficient Music Station

If youre running a music station, its important to make sure the station is as efficient as possible. You probably want to get the most out of your airtime so you can make the most of it.

Have a Plan for Your Station

If you know what you want to talk about on your radio station or what kind of music you want to play, youre already on your way to having a plan. Treat your music station like a business and create a detailed business plan highlighting all the things you want to do with it now and in the future. Follow the plan as much as youre able to.

Consider Your Internet

Slow internet can quickly kill any chance you had at success. When companies like work with internet radio producers, they know theyre going to need a lot of download and upload choices. While you may not want to start out with the fastest speeds available, its a good idea to start at a business level. If you need to increase it, you can adjust later on.

Choose Your Audience

Make sure you choose your audience wisely. If you know the genre of music you plan to play, market to people who like that music. If you have the chance to play a variety of music, make sure you dont go to one extreme or the other. It could isolate some of your listeners and make it hard for them to really become interested in your show.

Pick Quality Advertisers

You need to optimize your advertisers. Quality advertisements can enhance the listening experience while generic ones can be a drain on your station. With internet radio, you dont have to rely on one set of advertisers, you can customize the advertising experience for each of your listeners.

Adjust to Meet Needs

Even though your business plan is important, its not the most important part of your business. If you find youre struggling to make it work, adjust it to meet the needs you have with the radio show. There might be issues that come up in different areas of the show so always figure out what those issues are and adjust your station accordingly.

When you do all of these things, youll set yourself up for success. Running an efficient music station isnt hard, but it does take some effort to get to the right place.