If you clicked on this article, then you’re probably already familiar with the digital marketing buzz. It’s estimated that there will be 150,000 digital jobs in 2020, and not nearly enough digital professionals to fill them. If you want a job you know is in demand, you could consider digital marketing. Job demand, however, isn’t everything we look for when we want a job. To know if digital marketing is really right for you, take a look at what a digital marketer does. Then, check out some of the pros of digital marketing. By the end, you should have a better sense of whether digital marketing career fits your focus.
A Day in the Life
One of our biggest concerns, when deciding on careers, is what the day-to-day job looks like. The concept of any job can be super different from its day to day operations, so it helps to know ahead of time what 8 to 5 typically looks like. When it comes to the day-to-day operations of digital marketing, take a look at this list of tasks you might be performing: checking out what ads are being viewed and by whom, working on converting ads into sales, and making sure content is working. You’d be making use of the internet, mobile instant messaging, mobile apps, podcasts, electronic billboards, radio marketing, and more! While digital marketing employs a lot of the same strengths and skills of regular marketing, you’d use those skills almost exclusively in a digital platform. You’d also need to stay up-to-date on trends, internet marketing strategies (like SEO), and marketing opportunities. The internet is constantly shifting, so as a digital marketer, you’d be checking in often on what is, and isn’t, working.
Pros of a Digital Marketing Job
We’ve already mentioned that digital marketing is a fast-growing field. That’s one of the pros of the job, since you’re basically guaranteed to get a job once you graduate. Other pros include being able to market yourself straight out of school. Instead of sitting around unemployed, or taking an internship, you can start building your online presence immediately and completing some freelance gigs to build your portfolio. You’ll also probably make more than your peers, and you can often work remotely.
How to Become a Digital Marketer
If, after reading the above information, you think you’d like to pursue a career in digital marketing, you can check out a program like this Digital Marketing Course Vancouver boasts. All over the world, you can find a program to teach you the tips and tricks of the digital marketing trade, so you’re better prepared to get a job in your field. In school, you’ll learn how to make use of social media, how to pitch to real clients, how to develop marketing strategies, and how to create content marketing. With digital marketing training under your belt, you’ll be fully equipped to become one of those 150,000 digital professionals–and enjoy a job in the digital field.
