Swedish singer Natali Felicia reveals video for ‘This Summer Is Cruel’

Natali Felicia has revealed the gorgeous new video for her latest single ‘This Summer Is Cruel’, taken from her forthcoming debut album via Antifragile Music.

The black and white video is shot in a vintage style with delicate soft focus, featuring Natali surrounded by the elements through quiet, reflective moments and placed among landscapes in motion. It was directed by Joakin Carlsson and made by GOOD Company, the team behind Beyonce’s ‘Lemonade’ as well as videos by Kanye West and Rihanna.

The track sweeps with lush strings alongside her achingly beautiful, mournful vocals which resonate with heartbreak and loss. Perforating bass shudders through the emotive soundscapes before shimmering guitar strums enter to create a rich and striking arrangement.