If you own a venue for music, sports or other recreational activities, chances are you have or are applying for a liquor license. But being licensed alone isn’t enough; to comply with federal regulations; your liquor license must be displayed in a prominent part of the venue and must list all the information required by the Liquor Act of 1992. Here’s a brief explanation of what information venue owners are required to display, along with why it’s so important to comply with regulations.
Info to Be Displayed
Once you successfully obtain a liquor license for your venue, you’ll be sent an official document listing the name and number of the premises (your venue) along with the licensee name and other crucial information. As a venue owner, you are required to display the following information, most of which is listed on your license: the name of the licensee, the name of the premises and nature of its business, and the permitted trading hours for liquor.
Specifications
The Liquor Act of 1992 doesn’t only require that venue owners list their liquor license information, but also that the information be displayed according to a list of specifications. The most important is that the information must be displayed, “in a conspicuous part of the premises”; essentially, this means that it has to be easily visible to all patrons. The lettering of the displayed information is also required to be at least 15 millimeters high to improve legibility from a distance.
Why Should You Obtain a Liquor License
The number-one reason to obtain a liquor license at your venue is to increase overall revenue. Alcoholic beverages, like those available from HWC, will always be in demand among adult audiences, and concert, sports or other events provide a large number of customers expecting refreshments. Music venue owners, in particular, should consider obtaining a liquor license and purchasing wines, beers, and liquor for their venue, as concerts are traditionally events where most of those in attendance drink alcohol. You can find and complete this training online, like the New York ATAP course.
Why to Carefully Display Your License Information
If you fail to conspicuously display the required information at your venue, you run the risk of incurring fines or having your liquor license revoked. The latter is arguably worse, as you’ll already have spent money to acquire the license and a stock of alcoholic beverages.
As the owner of a venue for any kind of events, obtaining a liquor license is a wise business move, but the license will be pointless if you don’t display the proper licensing information. Be sure to read the regulations carefully and follow the specifications, as losing your license can cause a financial setback. But so long as you follow the Liquor Act’s regulations, having a liquor license can be a huge boon to your profits.
