Whether you are showcasing music, art or another creative piece, look at the following tips on how to make your creative exhibition stand out from the crowd.
Make your creative exhibition stand out from the crowd
When it comes to businesses showcasing their creative products, they need to be able to attend tradeshow events and really capture a consumer’s eye.
Whether you are showcasing music, art, design or another creative piece, you’ll want to design an exhibition stand that is sure to stand out from the rest.
If you are a music-based company, why not have a band or singer playing, or perhaps incorporate some CD-shaped lighting or illuminated furniture?
Or, for more artistic products, why not think about the walling of your exhibition stand and how it can really make your artistic creations a talking point for the whole exhibition.
Take a look at the following tips on how to make your creative exhibition stand out from the crowd:
Consider the amount of space you have available at the exhibition
You’ll need to base the entire design of your exhibition stand based on the amount of space you have available to you at the venue.
The last thing you want is not to be able to fill a large space, just as it would be chaotic to cram lots of products and information into a small space.
When showcasing creative works, it may be useful to hire some display stands for art, that can help organize your products, artistic works, or information about yourself or your company, in an organised fashion that is clear to visitors to the exhibition.
Ultimately, a potential consumer is far more likely to make a purchase from your business if they can clearly see your product and have an understanding of your company’s core values.
Think about the layout of your exhibition stand
Before making any decisions about your flooring, accessories and other features to include as part of your exhibition stand (like acrobatic demonstrations or a product testing area!), make a thorough plan of the layout of your exhibition stand.
Consider where people first enter your area of the exhibition, what they’ll see first, and how you’ll approach them, as well as more technical features, like the dimensions of the exhibition and what temporary walling, flooring or exhibition solutions you’ll need to hire.
Decide how you can focus on your target consumer
Ideally, you’ll be located at a venue that attracts your target consumer, however, you’ll also want to make sure you have designed your exhibition stand to really capture their eye.
If you are aiming your stand at teenagers, for example, you’ll perhaps want younger members of staff attending the event. You may also want to include technological-based presentations, modern music and popular films, as well as make frequent references to popular culture.
Ultimately, by making your exhibition stand as visually captivating as it can be, and targeting your target consumer directly, you’ll be much more like to make your creative exhibition stand out from the crowd.
