The video for “Doppelganger” is also Mortiis’ reaction to years of being artistically held back by record companies that shied away from the graphic content that visually sums up Mortiis’ music. “I always thought that was ridiculous,” he said. “We wanted to make videos that people would notice, that would cause a reaction, something they wouldn´t forget as soon as the next video came on. I always thought that if our music or imagery pissed someone off, or made them want to puke in their mouths that would be a way better reaction than indifference.”
Mortiis had previously discussed making a video that would be one straight seen of self-mutilation but always knew the powers that be would put the kibosh on it. When he connected with Von Swank to discuss filming “Doppelganger,” self-mutilation was naturally the first topic.