Miller Genuine Draft has today announced an international partnership with international producer & DJ, head of Refune Records and one third of iconic electronic superstars Swedish House Mafia, SEBASTIAN INGROSSO.
The year-long multi-tiered collaboration will be centred around an exclusive show in New York City on 10th June as 700 fans are flown in from around the world to see Sebastian Ingrosso headline Miller Music Tour at the iconic Highline Ballroom.
Sebastian Ingrosso and his team will be unleashing content throughout the campaign, giving fans a unique look behind the scenes at the man himself, his label Refune Records, the NYC headline show, and the release of his new single ‘Reload’ with Tommy Trash and John Martin which was last week declared Essential New Tune on DJ Pete Tong’s infamous BBC Radio 1 show.
To see a trailer of what’s in store visit www.youtube.com/miller
