Reebok is under fire today from 51,000 moms, young athletes, and members of UltraViolet for their spokesperson Rick Ross. In Ross’ new single, “UOENO,” he brags about drugging and raping a woman. Despite a clear reference, Ross denies the song is about rape, because he didn’t use the word “rape” and therefore it couldn’t have occurred, infuriating Reebok’s female customers.
See the petition demanding Reebok drop Ross here: http://bit.ly/reebokrickross
“We are appalled that Reebok would pay a spokesperson who brags about enjoying drugging and raping a woman,” said Nita Chaudhary, co-founder of UltraViolet. “Reebok devotes a lot of time, energy and money to marketing to women–and now they are paying a man who is literally bragging about raping us while absurdly insisting it can’t possibly be rape if he doesn’t use the word “rape.” Reebok is apparently OK promoting rape culture, but when 1 out of 5 women are the victim of an attempted or completed rape, that has consequences.”