Hot on the heels of groundbreaking product announcements at CES, Head Monster Noel Lee sets his sights on the company’s next big step by recruiting the expertise of cultural icon Swizz Beatz. Swizz will join Monster as a member of the company’s executive board after purchasing a co-ownership stake in the company. Noel Lee, who created the Beats by Dr. Dre ® headphone sound, knew that creating the next big cultural movement in consumer electronics would not be easy, so he has called on Swizz’s creative genius to help take the company to the next level.
Noel Lee says, “The products that we have planned are revolutionary in technology, sound, and style. We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer.”
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